How can a marketing agency stand out from the crowd? : GBP edition

Which tools will provide the biggest impact for your customers and help you reach your growth goals as an agency?

In todays’ world, there is so much offer, that customers have the power to test one agency to another without too much thought or effort. As an agency its hard to obtain that customer stickiness and at the same time, keep track of goals with such a diverse portfolio of services. 

Luckily, there are solutions in place that can help an agency add hot topics to their offer, with little effort but big return. Agencies need long-term solutions that can be implemented within their offers to keep their customers on track to success and make them the hero’s they would not leave.‍

Be the traffic hero:

As a marketing agency, you already know many of the stats out there, like the rising percentage of users thats start their search online, 80% and raising. Of these searches 80% will happen on a Google browser, and 93% of the time, Google Business Profile’s will be displayed. 

Has your agency taken advantage of this opportunity and offered a presence management solution to your customers? Let’s be real, business owners want to stand out from the competition but they don’t want to have to manage their GBP. Want your customers to see an immediate peak in traffic, all thanks to you?‍

How to decrease churn and earn ancillary revenue? ‍

As you know, to successfully reach the first page on Google, we have to consider distance, data completion, use of GBP features and very important, listing ratings.  While distance is fixed, a marketing agency can optimize customers GBP for little effort but big return. Here are the steps:  

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Boost customers local SEO: ‍

1. Help your customers take control of their Google Business Profile and optimize it to see immediate results. You can do this by making sure they have completed and updated all information, this includes contact details, opening hours, categories, attributes, and photos. This should only take about 10 minutes, regardless, thinking about login-in and reviewing a GBP 1 by 1 isn’t ideal, the good news?

You can manage multiple locations at time. If needed, PowerAPI is a Google Business Profile partner and can help you create or take control of all your customers profiles today.  ‍

Obtain traffic results immediately: 

2. Contrary to social platforms that don’t want users leaving, Google will appreciate the redirection links to website, and other services such as reservation and ordering systems. Depending on your customers industry, some features might be more interesting than others. For the automotive industry, a virtual tour of a car dealership might some handy, for a store in a mall, being listed in the mall’s catalogue might be essential and for a wedding dress store, accepting appointments. 

Have you created a website for your customers, manage their socials or advertising? This is the time to shoot 2 birds with one stone. So increase the prominence of your customers GBP and increase traffic to the external sources.

Decrease their time spent on admin: 

3. To become your customers go-to-agency, you will need to help them decrease their time spent on admin, one way to do this? Broadcast updated information on other platforms aside from Google. This is a result customers see immediately, done manually however, might take time off from your team. 

Thankfully there are solutions in the market that have already integrated publishing platforms such as search engines, social medias, maps and navigators and even voice assistants, so that a change in information can be broadcasted in 25+ online locations in a click. Here’s an example

Help them stand out from competitors: 

4. Finally, GBP takes into account the rating of the business, and how active a business is in answer these reviews. Make your customers see the benefit in a review management solution to understand customer sentiment, outweigh negative reviews and boost their SEO. In our experience, this solution is a star to obtain monthly recurring revenue for a marketing agency. Read more about it here.

At the end of the day…

Improving your clients local SEO can reduce the churn of your agency, be an additional source of income and make you stand out from other agencies. If you see the value in including a presence management feature into your agency portafolio but aren’t sure were to start. Book a free consultation with us today. 

We hope these tips were useful.  We all know Google is constantly making algorithm and GBP updates, and it can be hard to keep up with. This 2023 they are promoting their messaging, reviews widget functionality and Google posts.