PowerAPI announces appointment of Coca Cola HBC executive, Maté Varga as Chief Strategy Officer (CSO)

In his previous role, Maté served as Digital & Technology Platform Director, and has a noteworthy career of 20 years across Coca-Cola System. Along his career he was responsible for Sales, Route to Market, Performance and Revenue Growth Management before he became part of the Swiss Leadership team. In his recent role he led the building of Qwell.ch, a Coca-Cola spin-off D2C eCommerce and supported startup acceleration within the Coca-Cola System.

PowerAPI (formerly Foodetective) Founder & CEO Andrea Tassistro added;

“We’re very excited to announce that Maté has officially joined our leadership team as Chief Strategy Officer. He’ll be putting his 20 years of experience in innovation, technology & strategy planning to work scaling our platform as we expand globally. This is just the first of many exciting new hires we’ll be announcing in 2023.“

Founded in 2018, PowerAPI offers local businesses & entrepreneurs an all-in-one platform which enables businesses to seamlessly manage their entire operations, tech stack, suppliers & marketing. Optimising & automating their entire operations end to end.

Maté who also took up roles including Revenue Growth Manager, will lead the company's growth strategy, directed and executed business assessment and strategy development.

“The economy is undergoing a fundamental shift, as organisations adapt their business models to fully take advantage of digital technology: companies are building stronger relationships with their consumers, expanding internationally, distributing online services, and automating their supply chains. Moving to PowerAPI gives me the opportunity to leverage my experience of global scale combined with speed of execution.“ - Says Maté

Along with this appointment, PowerAPI has recently announced the release of its Universal API. and the onboarding of Rahul Chauhan, as VP of Partnerships & Licensing, who brings 10 years experience in Digital CX, SAAS, Fintech & Digital Space on a mission to scale PowerAPI partnerships globally.

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