Digitourism revolutionizes the tourism industry in Switzerland
PowerAPI partners with Digitourism to encourage the digitalization of tourist establishments in the Valais Region.
Mathias Shmidt
“One of the things we really valued about PowerAPI is the online experience and ease of use as it got us to a lot of different merchants and helped us support our local communities quickly.”
The primary mission of Digitourism is to support the digital transformation of the tourism sector, focusing on small and medium-sized enterprises (SMEs). Local businesses in the Valais region, particularly in the food service and shopping sectors, faced significant challenges in optimizing their marketing and operational efficiency. These businesses needed advanced tools to manage their daily operations, enhance their digital presence, and attract more customers and tourists outside peak season.
Digitourism has started an iniciative to provide these businesses with access to cutting-edge digital tools and technologies. Through the Valais support program, local businesses gained access to grants of up to 4,000 CHF to implement PowerAPI’s marketing and operational tools over a period of two years. The program enables these businesses to implement concrete projects in collaboration with local digital specialists.
PowerAPI offered a comprehensive suite of tools:
- Booking Management Tool: Tailored for restaurants and bars to streamline daily operations.
- Presence and Review Management Tools: Ensured that local businesses maintained a strong digital presence and effectively managed customer reviews, attracting more tourists and customers.
The partnership between PowerAPI and Valais, effective until 2025, has yielded significant benefits for local businesses:
- Enhanced Digitalization: Businesses now have the tools to manage their operations more efficiently and maintain a strong online presence.
- Increased Customer Engagement: Improved presence and review management have attracted more tourists, boosting customer engagement and satisfaction.
- Operational Efficiency: The booking management tool has simplified daily operations for restaurant and bar owners, allowing them to focus more on their core business.
Through this initiative, local businesses in Valais have accelerated new business opportunities, leveraging PowerAPI’s software and the support of Digitourism to drive growth and success in the competitive tourism market.
