Customer Retention meets Customer Acquisition
Loyalzoo offers a digital loyalty program for independent retailers and restaurants. Discover how they use PowerAPI to equip thousands of merchants across the USA & EMEA region with tools to improve their online presence.
Massimo Sirolla
“Finally customer retention meets customer acquisition! Loyalzoo just integrated a powerful suite of tools that helps merchants acquire more customers, and improve visibility and reviews.”
For Loyalzoo it is important to empower independent retailers to run a loyalty program that’s smart, uncomplicated and delivers results. They do this through a program that allows stores to send promotions to their registered users and customers to earn points for their purchases..
While they were successfully turning shoppers into creatures of habit through their digital program they wanted their retailers to stay ahead of the competition in acquiring new customers and effectively leverage customer reviews
They were missing features that would enable their retailers to better manage their reviews, understand customer sentiment and optimize their local SEO to appear higher in search engines. All this in line with their "smart, uncomplicated and delivers results" philosophy. But the solution they were looking for had to be easily integrated into their existing software, white labeled to their brand, and scale along with their growing user base.
Loyalzoo found the products they were looking for with PowerAPI. Integrating ready-to-use technology into their app, they updated their then simple business profile to an enhanced UXUI experience and included many more features to support their merchants local SEO. They can now broadcast to 20+ online platforms at once, including their Google Business Profile, saving valuable time and following optimisation strategies with tags, photographs and more.
Loyalzoo also created a new section within their software for Review Management, where loyal and future customers can interact with the retailers. Instead of answering reviews one by one they can now filter by keyword, create templates with AI and better understand customer sentiment to continue to loyalize shoppers.
These features go hand in hand with Loyalzoo's commitment to their independent retailers success, and their dedication to offer top value features.
Since integrating PowerAPI, Loyalzoo has rolled out the products for hundreds of merchants. Creating a space where customer retention meets customer acquisition for both merchants and themselves as a brand. The next steps are to continue adding features such as posts management and other social features which add value, reduce admin time and go hand in hand with Loyalzoo's core loyalty product. We’re proud to power their software with new features that bring value to independent merchants across the USA, Canada and EMEA.
