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BB Agency, known for its creative and data-oriented approach, sought to enhance their clients' customer acquisition and brand awareness by offering a comprehensive in-house marketing strategy. They already had a large portfolio of services, but were seeking a solution that could unify various marketing tools to improve efficiency and ensure a higher return on investment.

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The marketing industry is highly competitive, with numerous agencies vying for clients' attention. Agencies must differentiate themselves by showcasing their unique value propositions and industry expertise. While BB agency is a forerunner in this, with large brand clients, it was important for them to continue doing what they do best and as they were informed about emerging trends, they partnered with PowerAPI to integrate new solutions that resonate with target audiences while continue to focus on their core business under the BB brand.

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To address this challenge, BB Agency integrated PowerAPI's Reviews, Presence, and Booking Management modules into a new platform tailored for merchants, ma-presence-online. This integration aimed to streamline the management of customer reviews, maintain consistent business information across platforms, and optimize the booking process.

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1. Reviews Management: Enabled merchants to monitor, collect, and respond to customer reviews from multiple sources in one place, improving their online reputation.

2. Presence Management: Ensured accurate and consistent business information across all major directories and social media platforms, enhancing local SEO and customer trust.

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3. Booking Management: Allowed merchants to efficiently handle appointments and reservations, reducing no-shows and improving operational workflows. Through a widget this was easily integrated into their customers websites to encourage ordering.

The integrations where also fully customisable making it possible for ma-presence-online to launch with it’s own branding and identity.

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By leveraging PowerAPI, ma-presence-online successfully provided a cohesive digital strategy that significantly benefited their merchant, leading to notable business growth online and enhanced customer satisfaction.

• Increased Visibility: Merchants experienced a +35% boost in online search visibility due to consistent and accurate business information.
• Improved Customer Engagement: There was a significant rise in customer reviews and interactions, fostering better relationships and higher customer satisfaction.
• Operational Efficiency: The booking management system led to a reduction in no-shows and scheduling conflicts, optimizing operational workflows.

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By leveraging ma-presence-online and integrating PowerAPI's modules, ma-presence-online achieved significant outcomes:

• Increased Average Basket Size: Merchants benefited from tailored marketing packages showcased on the platform, leading to a notable increase in average spending per customer.
• Retention and Upselling: The platform's integrated tools empowered merchants to continue improving their marketing strategies, leading to a higher customer retention rate for BB Agency.

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Through the successful deployment of ma-presence-online and strategic integration of PowerAPI's modules in record time, the agency not only enhanced client visibility and engagement but also fortified operational efficiencies. This comprehensive digital strategy resulted in business growth for their merchants, reinforcing BB Agency's reputation as a leader in effective marketing solutions.